About

It all started in a tiny studio, tucked away off a side street in North London. There were fabric swatches everywhere, a sketchbook that was always open, and one simple belief: clothing should never feel like a costume. It should move through your day with you. It should be comfortable and natural enough to completely forget you are wearing it, until someone asks where you bought it.

Our first few designs were simple: pieces that worked equally well for the office or a relaxed evening out. Our friends wore them first, then their friends, and gradually, Doria grew from those early moments into the full collection you see today.

That founding idea still guides us. We focus on clean shapes, choose the right fabrics, and maintain a commitment to pure simplicity. These are your true everyday essentials, made with care and built to last.

Details

Store name: Doria London

Company Name: Londoria Ltd

Business Registration: 16642392

Address: 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

Email: info@dorialondon.co.uk